first_img 22SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr The words “lasting” and “Millennial Generation” don’t typically seem to go together. Most people’s false stereotypes of the Millennials include they are over-praised whiners, kids who jump from fad to fad, and a group that is more concerned about technology connection than personal interaction.However, according to a recent e-book from Credit Union Student Choice, financial institutions can successfully connect and build relationships with Gen. Y. Offering more than just theory and a bunch of statistics most people already know, Millennials: How Credit Unions Can Build, Strengthen and Maintain Lasting Relationships provides practical tips and suggestions for reaching this key demographic. And at 38 pages in e-book format you can quickly review the pertinent points.In all honesty, it is one of the best resources I’ve read in many years on a topic (reaching the Millennial Generation) near and dear to almost every financial institution. It has many answers to questions credit unions and banks are asking when it comes to reaching Gen. Y. Like, “who are these people,” “how do they really like to be treated,” and “what changes should financial institutions make to connect with them?” continue reading »last_img