I dark horse; from 2009 to 2014, the double 11 has spread from the Tmall mall to the entire electricity supplier platform, from the domestic expansion to the global. Double 11, is gradually from a single electricity supplier marketing day, became a global consumer shopping carnival.
yesterday is November 11th, the day is also called singles. However, it now appears that this section has been completely robbed of the limelight. Alibaba, for example, last year, eleven hours in the morning of the opening of the first two seconds of the transaction 100 million yuan, less than 6 hours to break billion yuan. And this year’s double eleven, to 13:31 pm yesterday, it broke through last year’s turnover. Of particular concern is the occurrence of transactions in the mobile terminal up to 24 billion 300 million yuan, is the last year of the times, accounting for 4.5 of the total transaction amount of $42.6%. Let’s take a look at the scene yesterday.
double eleven turnover and then break the record total turnover of nearly 60 billion yuan
CCTV "economic half-hour" financial reporter: I now is the location of the Alibaba group data center, along with the beat of my big screen behind the data, 2014 "double eleven" shopping Carnival officially kicked off. This year, double eleven is the first Alibaba group after the listing of double eleven shopping globalization has become the biggest bright spot this year.
double eleven this year, is the largest number of businesses involved in the past year, only Tmall [micro-blog] there are nearly 27 thousand businesses, the participation of the 42 thousand brands. In addition, the 28 Department Store Group 317 stores in a ten O2O concert, to expand the original sales channels at the same time, the purchase of "globalization" has become a Alibaba this year "double eleven" core strategy important. International online shopping platform Tmall debut, mainly the introduction of foreign brands in the sales platform, including the United States, France, Italy, Australia, New Zealand, South Korea and other more than and 20 major countries and regions, nearly more than 40 thousand overseas preferred to participate in the activities of commodity.
procurement globalization has become the Alibaba this year, double eleven important core strategy
from 2009 to 2014, the 11 has been from the Tmall mall spread to the entire electricity supplier platform, from the domestic expansion to the world. Double 11, is gradually from a single electricity supplier marketing day, became a global consumer shopping carnival.
11, zero point one, the whole Ali retail platform immediately into madness, according to the real-time data of large screen display data released Ali hall, opening only 1 minutes, Alipay [micro-blog] turnover exceeded 100 million, 3 minutes after the shopping Carnival transaction volume reached 1 billion yuan, 14 minutes and 02 seconds after the turnover exceeded 5 billion yuan.
reporter: now is Beijing time on November 11th at 1 o’clock in the morning, and the last hour, "double eleven" shopping Carnival will once again ignite the enthusiasm of consumers purchase, opening only 38 minutes, turnover exceeded 10 billion yuan, and last year reached 10 billion.