"double 11" online car sound in the ear, "double 12" electricity providers also have to start a second-hand car business. The first is ganji.com second-hand car O2O project "car market" on the line, then the Alibaba announced the Taobao second-hand car trading platform set up.
"double 11" online car sound in the ear, "double 12" electricity providers also have to start a second-hand car business. The first is ganji.com second-hand car O2O project "car market" on the line, then the Alibaba announced the Taobao second-hand car trading platform set up. At this point, including the domestic car home, easy car network, people network, 58 city, the car is easy to shoot, shoot excellent letter, second-hand car service website has more than 20.
electricity supplier’s enthusiasm is still derived from the momentum of the rapid growth of the used car market. The day before, China Automobile Association released data, in October the national second-hand car trading volume reached 532 thousand and 800, while the October sales reached 4 million 911 thousand and 900 vehicles, an increase of more than 16.78%, the transaction amounted to 294 billion 479 million yuan, an increase of 27.08%, the new car market overall growth rate is much higher than the same period. The blue ocean is about to become the Red Sea, the major electricity supplier is coming, perhaps only the spoiler, will lead to a revolution. The problem of the second-hand car market can thus crack, but also determines the future will play a role.
What seems to do
backed by Alibaba Taobao are generous, compared with the previous electricity supplier used car platform, Taobao used car again shows its powerful influence in the industry. Up to now, Taobao has used the car with the car, including the cat, the car is easy to shoot, big search car, car king, the first car network, including well-known car manufacturers to reach cooperation. Taobao has been able to allow a number of car dealers to submit an olive branch, is undoubtedly derived from Taobao big data. Such as through the user on Taobao to buy accessories, the use of cars and vehicles that the user guide, car dealers to provide users more accurate Car Buying guidance and services, this is the next line of second-hand car dealers are beyond the reach of.
according to the data provided by the big search car, just in the end of the double 12 campaign, a total of 133 major search car turnover reached a total turnover of more than $26 million. The big car search network vice president Wen Hui said, Taobao set up the brand influence and transaction service guarantee system and consumption habits, are more likely to help the big search car that second-hand car service providers to achieve the second-hand car industry’s most worrying trust and security issues. The car is easy to shoot (Beijing) operations center responsible person Lv Peng said, in the process of Taobao promotion, from the order to pay the conversion rate is close to 30%, per unit price close to 200 thousand yuan. Basically every inquiry will produce an order, as far as I know, this is not in other categories of Taobao, but also beyond our own level before."
compared with Taobao, ganji.com "car market" will try to do the C2C trading model, launched a second-hand car trading one-stop integrated service. It is reported that the platform will be through the C2C network transactions and offline services, eliminate >