Yu Jun is one of the earliest Chinese search engine research and promotion, is the core and leader of Baidu product design, led the design of the Baidu search, Baidu Post Bar, Baidu know almost all users of Baidu products nine years ago.

this period, investment will share with you a thorough consideration of the Daniel, have a heart of Mr. Yu Jun summary methodology do Baidu search, Baidu Post Bar and management team in this paper.

1, the two rivers

a lot of people mentioned that when I was in Baidu, and the search engine and paste the two products. This time, I would like to talk with you about the experience of doing these two products, as well as some of the experience summed up.

in my opinion, the Internet is free, users use search engines while not to pay money, but there is a price, is the cost of time, so let users in the shortest possible time to get what you want most is the most cost-effective service.

search engine is a very different thing to have a sense of crisis, and later the rise of social products, the search engine is just a tool, the user switching cost is very low, as long as a few seconds, and the search engine is 7× 24 hours of service. So you have to be better than others in the user experience, we will insist on choosing you.

in fact, when the two search engines in competing users, like the two rivers meet, if a river level than another river level high cm, the stream is flowing into another river, until the two river horizontal flat. In the same way, if your search quality, user experience can be better than others, other search engine users will continue to flow to your side, to know that the user is every minute in the flow.

another thing I’ve been doing at Baidu is the product. The inspiration comes from my search log, found that many people in the search for the same keyword, if I want to put these people with a common interest together and communicate on common interests, not can not contribute more information on the web.

thus, Baidu created the history of the Chinese Internet, the largest BBS: any user can create any key word stick, writing related information, while others can find them through the search engine. In this sense, Baidu post bar can become an infinite number of BBS.

2, my product methodology

in fact, when you do a product, the cost of investment is not very high, it is not necessary to consider business behavior, you only need to consider the needs of users. In addition, the profit is the flow of Internet products, can not be forced, with reputation, the user will take the initiative to help you design a profit model.

so when designing a new product, the product manager only needs to answer three questions: